A Research Agenda For Place Branding
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A Research Agenda for Place Branding
| Author | : Dominic Medway |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 352 |
| Release | : 2021-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1839102853 |
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This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
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