A Study of the Mature Market and Its Portrayal in Print and Television Advertisements

A Study of the Mature Market and Its Portrayal in Print and Television Advertisements
Author: Robin Melissa Hyman
Publisher:
Total Pages: 160
Release: 1990
Genre: Marketing
ISBN:

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A Study of the Mature Market and Its Portrayal in Print and Television Advertisements
Language: en
Pages: 160
Authors: Robin Melissa Hyman
Categories: Marketing
Type: BOOK - Published: 1990 - Publisher:

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Portraying Older People in Advertising
Language: en
Pages: 97
Authors: Thomas E. Robinson
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Taylor & Francis

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Older individuals currently represent 13% of the total population of the United States, and with their strong economic base, growth potential, and longer life e
Older Models in Contemporary Consumer Advertising
Language: en
Pages: 13
Authors: Marylyn Carrigan
Categories: Older people in advertising
Type: BOOK - Published: 1998 - Publisher:

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Sex Stereotyping in Advertising
Language: en
Pages: 264
Authors: Alice E. Courtney
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Lexington, Mass. : Lexington Books

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Female Representation in Advertisement & Its Affect
Language: en
Pages: 84
Authors: Usama Iftikhar
Categories:
Type: BOOK - Published: 2012 - Publisher: LAP Lambert Academic Publishing

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Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertiseme