Adding Value (RLE Marketing)

Adding Value (RLE Marketing)
Author: Geoffrey Jones
Publisher: Routledge
Total Pages: 208
Release: 2014-09-19
Genre: Business & Economics
ISBN: 131764381X

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.


Adding Value (RLE Marketing)
Language: en
Pages: 208
Authors: Geoffrey Jones
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market
Adding Value (RLE Marketing)
Language: en
Pages: 368
Authors: Geoffrey G. Jones
Categories: Business & Economics
Type: BOOK - Published: 2014-09-19 - Publisher: Routledge

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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of market
Adding Value
Language: en
Pages:
Authors: Geoffrey Jones
Categories:
Type: BOOK - Published: 2015 - Publisher:

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Adding Value
Language: en
Pages:
Authors: Geoffrey Jones
Categories:
Type: BOOK - Published: 2015 - Publisher:

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Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 235
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

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This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of