Advanced Introduction To Advertising
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Advanced Introduction to Advertising
| Author | : De Pelsmacker, Patrick |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 192 |
| Release | : 2022-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1802200894 |
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This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
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