Advanced Introduction to Digital Marketing

Advanced Introduction to Digital Marketing
Author: Dholakia, Utpal
Publisher: Edward Elgar Publishing
Total Pages: 185
Release: 2022-10-13
Genre: Business & Economics
ISBN: 1803921064

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The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.


Advanced Introduction to Digital Marketing
Language: en
Pages: 185
Authors: Dholakia, Utpal
Categories: Business & Economics
Type: BOOK - Published: 2022-10-13 - Publisher: Edward Elgar Publishing

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The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical f
Advanced Introduction to Marketing Strategy
Language: en
Pages: 144
Authors: GEORGE. DAY
Categories:
Type: BOOK - Published: 2022-06-28 - Publisher: Edward Elgar Publishing

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the worl
Advanced Introduction to Marketing Strategy
Language: en
Pages: 144
Authors: Day, George
Categories: Business & Economics
Type: BOOK - Published: 2022-06-07 - Publisher: Edward Elgar Publishing

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This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous inno
Introduction to Digital Marketing 101
Language: en
Pages: 519
Authors: FigueroaA Cecilia
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: BPB Publications

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Skyrocket your business goals with this hands on guideKey Features Online advertising Online marketing campaigns Mail marketing Website marketing Opt-in email M
Advanced Digital Marketing Strategies in a Data-Driven Era
Language: en
Pages: 342
Authors: Saura, Jose Ramon
Categories: Business & Economics
Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit