Advanced Introduction To Marketing Strategy
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Advanced Introduction to Marketing Strategy
| Author | : Day, George |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 144 |
| Release | : 2022-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1800377894 |
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This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
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