Advances in Global Marketing
Language: en
Pages: 517
Authors: Leonidas C. Leonidou
Categories: Business & Economics
Type: BOOK - Published: 2017-10-20 - Publisher: Springer

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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It
Advances in Electronic Marketing
Language: en
Pages: 340
Authors: Irvine Clarke
Categories: Business & Economics
Type: BOOK - Published: 2005-01-01 - Publisher: IGI Global

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"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,
New Challenges to International Marketing
Language: en
Pages: 432
Authors: Tamer Cavusgil
Categories: Business & Economics
Type: BOOK - Published: 2009-02-20 - Publisher: Emerald Group Publishing

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Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing
Emerging Issues in Global Marketing
Language: en
Pages: 387
Authors: James Agarwal
Categories: Business & Economics
Type: BOOK - Published: 2018-03-28 - Publisher: Springer

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This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a
Handbook of Research in International Marketing
Language: en
Pages: 433
Authors: Subhash C. Jain
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Edward Elgar Publishing

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The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma