Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 1806
Release: 2017-01-06
Genre: Business & Economics
ISBN: 1522517944

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1806
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Advertising and Branding
Language: en
Pages: 624
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2016-12-23 - Publisher:

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Advertising and Branding
Language: en
Pages: 644
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2016-12-23 - Publisher:

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Advertising and Branding
Language: en
Pages: 652
Authors: Information Reso Management Association
Categories:
Type: BOOK - Published: 2016-12-23 - Publisher:

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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1723
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies