Advertising At The Crossroads
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Advertising at the Crossroads
| Author | : John Philip Jones |
| Publisher | : Penguin Random House India Pvt. Limited |
| Total Pages | : 0 |
| Release | : 2023-11-26 |
| Genre | : Business & Economics |
| ISBN | : 9780670098002 |
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The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.
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An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising fr
