Advertising, Brands and Consumer Behaviour
Language: en
Pages: 264
Authors: S. Ramesh Kumar
Categories: Business & Economics
Type: BOOK - Published: 2020-04-10 - Publisher: Sage Publications Pvt. Limited

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This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertis
Consumer Behaviour and Advertising Management
Language: en
Pages: 340
Authors: Conner Acevedo
Categories:
Type: BOOK - Published: 2018-01-11 - Publisher: Scientific e-Resources

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This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and contro
Consumer Behaviour and Advertising Management
Language: en
Pages: 12
Authors: Matin A. Khan
Categories: Advertising
Type: BOOK - Published: 2007-12 - Publisher: New Age International

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About the Book: This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities
Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Advertising
Language: en
Pages: 0
Authors: Lucas Barreau
Categories: Advertising
Type: BOOK - Published: 2014 - Publisher: Nova Science Publishers

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In this text, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. The topics discus