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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou
In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe
