Aesthetics and Style in Strategy
Language: en
Pages: 348
Authors: Gino Cattani
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Emerald Group Publishing

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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
Aesthetics and Style in Strategy
Language: en
Pages: 216
Authors: Gino Cattani
Categories: Business & Economics
Type: BOOK - Published: 2020-11-09 - Publisher: Emerald Group Publishing

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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
Style and Strategy
Language: en
Pages:
Authors: Jonathan E. Schroeder
Categories:
Type: BOOK - Published: 2020 - Publisher:

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Style and strategy inhabit different domains. Style generally remains the province of the humanities, whereas strategy occupies important positions within the a
Marketing Aesthetics
Language: en
Pages: 555
Authors: Bernd Schmitt
Categories: Business & Economics
Type: BOOK - Published: 1997-08-30 - Publisher: Simon and Schuster

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There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa
The Substance of Style
Language: en
Pages: 273
Authors: Virginia Postrel
Categories: Business & Economics
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins

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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory exp