AI Innovation in Services Marketing

AI Innovation in Services Marketing
Author: Ricardo Fontes Correia
Publisher: Business Science Reference
Total Pages: 0
Release: 2024-06-07
Genre: Business & Economics
ISBN:
GET BOOK

Download AI Innovation in Services Marketing Book in PDF, Epub and Kindle

This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike