All Marketers Are Liars

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Language: en
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All Marketers are Liars

Authors: Seth Godin

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Type: BOOK - Published: 2012-04-24 - Publisher: Penguin

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions fo

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All Marketers are Liars

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Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it mak

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All Marketers Are Liars

Authors: Seth Godin

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Type: BOOK - Published: 2005-05-19 - Publisher: Penguin

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Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marke

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Tribes

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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade a

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The Marketing Gurus

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