An Analysis of the Advertising Environment for Western Advertisers in China

An Analysis of the Advertising Environment for Western Advertisers in China
Author: Andrew William Watt
Publisher:
Total Pages: 258
Release: 1989
Genre: Advertising
ISBN:

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An Analysis of the Advertising Environment for Western Advertisers in China
Language: en
Pages: 258
Authors: Andrew William Watt
Categories: Advertising
Type: BOOK - Published: 1989 - Publisher:

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Environmental Advertising in China and the USA
Language: en
Pages: 211
Authors: Xinghua Li
Categories: Business & Economics
Type: BOOK - Published: 2016-05-05 - Publisher: Routledge

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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slo
Advertising and Chinese Society
Language: en
Pages: 324
Authors: Hong Cheng
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Brand New China
Language: en
Pages: 428
Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

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'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advert
Advertising in a Changing China
Language: en
Pages: 110
Authors: Frank Bittner
Categories:
Type: BOOK - Published: 2007 - Publisher: BoD – Books on Demand

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Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century".