Application Of Gaming In New Media Marketing
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Application of Gaming in New Media Marketing
Author | : Mishra, Pratika |
Publisher | : IGI Global |
Total Pages | : 338 |
Release | : 2018-09-07 |
Genre | : Business & Economics |
ISBN | : 1522560653 |
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The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
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