Audience Studies
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Audience Studies
Author | : Toshie Takahashi |
Publisher | : Routledge |
Total Pages | : 251 |
Release | : 2009-09-10 |
Genre | : History |
ISBN | : 1135227802 |
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Focusing on the case of contemporary Japan, this book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity. It will contribute significantly to the ‘internationalisation’ of the media studies movement underway in the global era.
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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in