Baby Boomers And Their Parents
Download Baby Boomers And Their Parents full books in PDF, epub, and Kindle. Read online free Baby Boomers And Their Parents ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Baby Boomers and Their Parents
Author | : George P. Moschis |
Publisher | : Paramount Market Publishing |
Total Pages | : 248 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780978660246 |
Download Baby Boomers and Their Parents Book in PDF, Epub and Kindle
Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Baby Boomers and Their Parents Related Books
Pages: 248
Pages: 630
Pages: 308
Pages: 150
Pages: 336