Baking Powder Wars
Download Baking Powder Wars full books in PDF, epub, and Kindle. Read online free Baking Powder Wars ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Baking Powder Wars
Author | : Linda Civitello |
Publisher | : University of Illinois Press |
Total Pages | : 274 |
Release | : 2017-05-22 |
Genre | : Cooking |
ISBN | : 025209963X |
Download Baking Powder Wars Book in PDF, Epub and Kindle
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
Baking Powder Wars Related Books
Pages: 274
Pages: 0
Pages: 448
Pages: 146
Pages: 279