Becoming a Brand
Language: en
Pages:
Authors: Nathalie Nicole Smith
Categories:
Type: BOOK - Published: 2019-04-02 - Publisher:

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Learn how you can implement 12 simple keys to build a personal brand that pays you.In this book we are going to look at how to create a strong brand that invite
Building a StoryBrand
Language: en
Pages: 241
Authors: Donald Miller
Categories: Business & Economics
Type: BOOK - Published: 2017-10-10 - Publisher: HarperCollins Leadership

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More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing exp
Integrated Branding
Language: en
Pages: 326
Authors: F. Joseph LePla
Categories: Business & Economics
Type: BOOK - Published: 1999-10-30 - Publisher: Praeger

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This work argues that integrated branding is essential to an organization's success, and gives corporate strategists and decision makers the tools they should n
You Are The Brand
Language: en
Pages: 187
Authors: Mike Kim
Categories: Business & Economics
Type: BOOK - Published: 2021-06-08 - Publisher: Morgan James Publishing

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An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consult
How Brands Become Icons
Language: en
Pages: 282
Authors: D. B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press

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Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t