Beyond The Familiar
Download Beyond The Familiar full books in PDF, epub, and Kindle. Read online free Beyond The Familiar ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Beyond the Familiar
Author | : Patrick Barwise |
Publisher | : John Wiley & Sons |
Total Pages | : 185 |
Release | : 2011-09-19 |
Genre | : Business & Economics |
ISBN | : 0470976500 |
Download Beyond the Familiar Book in PDF, Epub and Kindle
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.
Beyond the Familiar Related Books
Pages: 185
Pages: 0
Pages: 890
Pages:
Pages: 46