Big Data In Small Business
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Big Data in Small Business
Author | : Lund Pedersen, Carsten |
Publisher | : Edward Elgar Publishing |
Total Pages | : 272 |
Release | : 2021-09-21 |
Genre | : Business & Economics |
ISBN | : 1839100168 |
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This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.