Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan
Author: Patricia H. Fisher
Publisher: American Library Association
Total Pages: 158
Release: 2006
Genre: Business & Economics
ISBN: 9780838909096
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Download Blueprint for Your Library Marketing Plan Book in PDF, Epub and Kindle

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?


Blueprint for Your Library Marketing Plan
Language: en
Pages: 158

Blueprint for Your Library Marketing Plan

Authors: Patricia H. Fisher
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: American Library Association

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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Creative Library Marketing and Publicity
Language: en
Pages: 0

Creative Library Marketing and Publicity

Authors: Robert J. Lackie
Categories: Libraries
Type: BOOK - Published: 2015 - Publisher: Best Practices in Library Services

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Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety
Marketing Your Library's Electronic Resources
Language: en
Pages: 192

Marketing Your Library's Electronic Resources

Authors: Marie R. Kennedy
Categories: Libraries
Type: BOOK - Published: 2017-10-17 - Publisher:

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Marketing Your Library's Electronic Resources shows library and information professionals how todevelop strategic marketing plans to inform users how their libr
Library Marketing Basics
Language: en
Pages: 332

Library Marketing Basics

Authors: Mark Aaron Polger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-03-26 - Publisher: Rowman & Littlefield

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Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m
Strategic Marketing in Library and Information Science
Language: en
Pages: 268

Strategic Marketing in Library and Information Science

Authors: Irene Owens
Categories: Electronic books
Type: BOOK - Published: 2002 - Publisher: Routledge

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Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha