Brand Driven Innovation
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Brand-driven Innovation
Author | : Erik Roscam Abbing |
Publisher | : Bloomsbury Publishing |
Total Pages | : 210 |
Release | : 2017-10-05 |
Genre | : Business & Economics |
ISBN | : 1350034460 |
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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
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