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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these state
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met
Some brand failures have proved so illuminating they have been discussed and dissected by marketing experts since they first happened. These 'classic' failures
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a co
