Brand Gap The
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The Brand Gap
| Author | : Marty Neumeier |
| Publisher | : Peachpit Press |
| Total Pages | : 194 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780321348104 |
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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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Language: en
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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge th
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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative
