Leadership Brand

Leadership Brand
Author: David Ulrich
Publisher: Harvard Business Review Press
Total Pages: 296
Release: 2007
Genre: Business & Economics
ISBN:

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leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.


Leadership Brand
Language: en
Pages: 296
Authors: David Ulrich
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Review Press

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leadership evaluate progress along the way, as a leadership brand is created and implemented."--BOOK JACKET.
New Brand Leadership
Language: en
Pages: 311
Authors: Larry Light
Categories: Business & Economics
Type: BOOK - Published: 2015-05-23 - Publisher: FT Press

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New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years
Brand Leadership
Language: en
Pages: 550
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies
A New Brand World
Language: en
Pages: 244
Authors: Scott Bedbury
Categories: Business & Economics
Type: BOOK - Published: 2003-02-25 - Publisher: Penguin

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands
Riding for the Brand
Language: en
Pages: 128
Authors: Jim Whitt
Categories: Business & Economics
Type: BOOK - Published: 2005-06 - Publisher: Lariat Press

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Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: