Brand Management 101

Brand Management 101
Author: Mainak Dhar
Publisher: John Wiley & Sons
Total Pages: 225
Release: 2007-05-21
Genre: Business & Economics
ISBN: 0470822295
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"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace


Brand Management 101
Language: en
Pages: 225

Brand Management 101

Authors: Mainak Dhar
Categories: Business & Economics
Type: BOOK - Published: 2007-05-21 - Publisher: John Wiley & Sons

GET EBOOK

"Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers pr
Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing
Language: en
Pages: 224

Brand Management 101: 101 Lessons From Real World Marketing Brand Management 101: 101 Lessons From Real World Marketing

Authors: Mainak Dhar
Categories:
Type: BOOK - Published: - Publisher:

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Advertising
Language: en
Pages: 439

Advertising

Authors: Andy Tibbs
Categories: Business & Economics
Type: BOOK - Published: 2009-11-27 - Publisher: Routledge

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‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An ins
Handbook of Research on Future Policies and Strategies for Nation Branding
Language: en
Pages: 383

Handbook of Research on Future Policies and Strategies for Nation Branding

Authors: Pistikou, Victoria
Categories: Business & Economics
Type: BOOK - Published: 2021-06-18 - Publisher: IGI Global

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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a
Consumer Happiness: Multiple Perspectives
Language: en
Pages: 285

Consumer Happiness: Multiple Perspectives

Authors: Tanusree Dutta
Categories: Technology & Engineering
Type: BOOK - Published: 2021-05-05 - Publisher: Springer Nature

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consume