Brand Management In Emerging Markets Theories And Practices
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Brand Management in Emerging Markets: Theories and Practices
| Author | : Wang, Cheng Lu |
| Publisher | : IGI Global |
| Total Pages | : 353 |
| Release | : 2014-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1466662433 |
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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.
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