Brand NFL

Brand NFL
Author: Michael Oriard
Publisher: Univ of North Carolina Press
Total Pages: 338
Release: 2007
Genre: Sports & Recreation
ISBN: 0807831425

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The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its unique place in American life.


Brand NFL
Language: en
Pages: 343
Authors: Michael Oriard
Categories: Sports & Recreation
Type: BOOK - Published: 2010-09-12 - Publisher: Univ of North Carolina Press

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Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across th
Brand NFL
Language: en
Pages: 338
Authors: Michael Oriard
Categories: Sports & Recreation
Type: BOOK - Published: 2007 - Publisher: Univ of North Carolina Press

GET EBOOK

The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its un
NFL Football
Language: en
Pages: 274
Authors: Richard C. Crepeau
Categories: Sports & Recreation
Type: BOOK - Published: 2020-09-14 - Publisher: University of Illinois Press

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The new NFL Centennial Edition A multi-billion-dollar entertainment empire, the National Football League is a coast-to-coast obsession that borders on religion
Football Fortunes
Language: en
Pages: 253
Authors: Frank P. Jozsa, Jr.
Categories: Sports & Recreation
Type: BOOK - Published: 2010-03-16 - Publisher: McFarland

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Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Y
Keepers of the Flame
Language: en
Pages: 257
Authors: Travis Vogan
Categories: Performing Arts
Type: BOOK - Published: 2014-03-15 - Publisher: University of Illinois Press

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NFL Films changed the way Americans view football. Keepers of the Flame: NFL Films and the Rise of Sports Media traces the subsidiary's development from a small