Brand Society

Brand Society
Author: Martin Kornberger
Publisher: Cambridge University Press
Total Pages: 329
Release: 2010-01-21
Genre: Business & Economics
ISBN: 0521898269

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A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.


Brand Society
Language: en
Pages: 329
Authors: Martin Kornberger
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

GET EBOOK

A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Brand Society
Language: en
Pages: 329
Authors: Martin Kornberger
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

GET EBOOK

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Marti
Tribal Marketing, Tribal Branding
Language: en
Pages: 196
Authors: Brendan Richardson
Categories: Business & Economics
Type: BOOK - Published: 2013-07-30 - Publisher: Springer

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing
A Fashion Retailer’s Guide to Thriving in Turbulent Times
Language: en
Pages: 101
Authors: Ghalia Boustani
Categories: Business & Economics
Type: BOOK - Published: 2022-12-01 - Publisher: Taylor & Francis

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By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha
Co-creating Brands
Language: en
Pages: 337
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2019-12-12 - Publisher: Bloomsbury Publishing

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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Bran