Brand Warfare
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Brand Warfare
Author | : David D'Alessandro |
Publisher | : McGraw Hill Professional |
Total Pages | : 216 |
Release | : 2002-09-13 |
Genre | : Business & Economics |
ISBN | : 9780071398503 |
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This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.