Branding Black Womanhood

Branding Black Womanhood
Author: Timeka N. Tounsel
Publisher: Rutgers University Press
Total Pages: 183
Release: 2022-06-17
Genre: Social Science
ISBN: 1978829922

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


Branding Black Womanhood
Language: en
Pages: 183
Authors: Timeka N. Tounsel
Categories: Social Science
Type: BOOK - Published: 2022-06-17 - Publisher: Rutgers University Press

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a
Brand Ya Flava
Language: en
Pages: 186
Authors: Lauren Varlack
Categories:
Type: BOOK - Published: 2018-04 - Publisher: Createspace Independent Publishing Platform

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Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and
For Black Girls
Language: en
Pages: 205
Authors: Nana Abraham
Categories: Family & Relationships
Type: BOOK - Published: 2016-11-22 - Publisher: WestBow Press

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In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? H
Representations of Black Womanhood on Television
Language: en
Pages: 213
Authors: Shauntae Brown White
Categories: Social Science
Type: BOOK - Published: 2019-07-01 - Publisher: Rowman & Littlefield

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Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, T
Representation and Black Womanhood
Language: en
Pages: 212
Authors: N. Gordon-Chipembere
Categories: History
Type: BOOK - Published: 2011-09-12 - Publisher: Springer

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Sarah Baartman's iconic status as the "Hottentot Venus" - as "victimized" African woman, "Mother" of the new South Africa, and ancestral spirit to countless wom