Branding For The Public Sector
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Language: en
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Type: BOOK - Published: 2015-01-12 - Publisher: John Wiley & Sons
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for
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Type: BOOK - Published: 2006-10-16 - Publisher: Pearson Education
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci
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Pages: 286
Type: BOOK - Published: 2021-07-21 - Publisher: Springer Nature
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit
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Pages: 257
Type: BOOK - Published: 2020-09-24 - Publisher: Routledge
Within the public sector, strategies are not designed to influence markets, but instead to guide operations within a complex environment of multilateral power,
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h
