Branding In Asia
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Asian Brand Strategy (Revised and Updated)
| Author | : M. Roll |
| Publisher | : Springer |
| Total Pages | : 356 |
| Release | : 2016-02-11 |
| Genre | : Business & Economics |
| ISBN | : 113735917X |
Download Asian Brand Strategy (Revised and Updated) Book in PDF, Epub and Kindle
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Asian Brand Strategy (Revised and Updated) Related Books
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2016-02-11 - Publisher: Springer
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2017-05-18 - Publisher: Taylor & Francis
In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notorious
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2000-02-10 - Publisher: John Wiley & Sons
"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should c
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2005-10-17 - Publisher: Springer
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2011-02-16 - Publisher: John Wiley & Sons
"This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdene
