Branding the Middle East

Branding the Middle East
Author: Steffen Wippel
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 468
Release: 2023-10-02
Genre:
ISBN: 3110741156

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Branding the Middle East
Language: en
Pages: 468
Authors: Steffen Wippel
Categories:
Type: BOOK - Published: 2023-10-02 - Publisher: Walter de Gruyter GmbH & Co KG

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Eccentric Marketing
Language: en
Pages: 110
Authors: Said Baaghil
Categories: Business & Economics
Type: BOOK - Published: 2007-12 - Publisher: iUniverse

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In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transfor
Branding the Middle East
Language: en
Pages: 676
Authors: Steffen Wippel
Categories: Business & Economics
Type: BOOK - Published: 2023-10-02 - Publisher: Walter de Gruyter GmbH & Co KG

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This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the
Business and Social Media in the Middle East
Language: en
Pages: 199
Authors: Nehme Azoury
Categories: Business & Economics
Type: BOOK - Published: 2020-06-25 - Publisher: Springer Nature

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This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing busine
Place Branding in a Globalizing Middle East
Language: en
Pages: 257
Authors: Turki Mohammed Shoaib
Categories:
Type: BOOK - Published: 2017 - Publisher:

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