Building Brand Trust
Language: en
Pages: 413
Authors: Josh McQueen
Categories: Business & Economics
Type: BOOK - Published: 2012-05-15 - Publisher: Xlibris Corporation

GET EBOOK

Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional rese
Branding Trust
Language: en
Pages: 321
Authors: Jennifer M. Black
Categories: History
Type: BOOK - Published: 2023-12-05 - Publisher: University of Pennsylvania Press

GET EBOOK

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. App
Brand Admiration
Language: en
Pages: 292
Authors: C. Whan Park
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: John Wiley & Sons

GET EBOOK

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i
No B.S. Trust Based Marketing
Language: en
Pages: 290
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2012-07-12 - Publisher: Entrepreneur Press

GET EBOOK

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketin
Brand New
Language: en
Pages: 469
Authors: Nancy Fowler Koehn
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Harvard Business Press

GET EBOOK

Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a perso