Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
Author: Dr. Robert C. Worstell
Publisher: Lulu.com
Total Pages: 112
Release: 2017-06-09
Genre: Advertising copy
ISBN: 1387028081

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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.


Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
Language: en
Pages: 112
Authors: Dr. Robert C. Worstell
Categories: Advertising copy
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

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There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting th
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Language: en
Pages:
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Pages: 154
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Categories:
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In this book, you'll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywritin
Breakthrough Copywriter 2.0
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Type: BOOK - Published: 2018-12-16 - Publisher: Midwest Journal Press

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There was one copywriter who made millionaires from people who read his book, but never wrote an ad. You may or may not have heard of Eugene M. Schwartz - one o
The Adweek Copywriting Handbook
Language: en
Pages: 374
Authors: Joseph Sugarman
Categories: Business & Economics
Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a