Building Customer-based Brand Equity

Building Customer-based Brand Equity
Author: Kevin Lane Keller
Publisher:
Total Pages: 31
Release: 2001
Genre: Brand loyalty
ISBN:

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Building Customer-based Brand Equity
Language: en
Pages: 31
Authors: Kevin Lane Keller
Categories: Brand loyalty
Type: BOOK - Published: 2001 - Publisher:

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Managing Brand Equity
Language: en
Pages: 336
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Strategic Brand Management
Language: en
Pages: 0
Authors: Kevin Lane Keller
Categories: Brand name products
Type: BOOK - Published: 2003 - Publisher:

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Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi
Strategic Brand Management
Language: en
Pages: 591
Authors: Kevin Lane Keller
Categories: Business & Economics
Type: BOOK - Published: 2013-04-11 - Publisher: Pearson Higher Ed

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Inco
Strategic Innovative Marketing and Tourism
Language: en
Pages: 1074
Authors: Androniki Kavoura
Categories: Business & Economics
Type: BOOK - Published: 2020-03-09 - Publisher: Springer Nature

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​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise