Business Research Methods
Language: en
Pages: 651
Authors: Sheila Cameron
Categories: Business & Economics
Type: BOOK - Published: 2009-11-24 - Publisher: Kogan Page Publishers

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Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform busines
Online Course Pack
Language: en
Pages:
Authors: Pervez Ghauri
Categories:
Type: BOOK - Published: 2006-03-01 - Publisher: Financial Times/Prentice Hall

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Research methods in business studies
Language: en
Pages: 4
Authors: Pervez N. Ghauri
Categories:
Type: BOOK - Published: 2005 - Publisher:

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This concise but comprehensive book explains the importance of a scientific approach to business research and problem-solving projects.
Business Research
Language: en
Pages: 571
Authors: Jill Collis
Categories: Business & Economics
Type: BOOK - Published: 2021-03-23 - Publisher: Bloomsbury Publishing

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Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up th
Marketing Research
Language: en
Pages: 313
Authors: Bonita Kolb
Categories: Business & Economics
Type: BOOK - Published: 2008-04-18 - Publisher: SAGE

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Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the