Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Language: en
Pages: 404
Authors: Milton Kotler
Categories: Business & Economics
Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age
Language: en
Pages: 289
Authors: Jill Dyche
Categories: Business & Economics
Type: BOOK - Published: 2015-01-30 - Publisher: McGraw Hill Professional

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Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about lead
Strategic Corporate Communication in the Digital Age
Language: en
Pages: 206
Authors: Mark Anthony Camilleri
Categories: Business & Economics
Type: BOOK - Published: 2021-02-19 - Publisher: Emerald Group Publishing

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Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and
Agile Strategy Management in the Digital Age
Language: en
Pages: 288
Authors: David Wiraeus
Categories: Business & Economics
Type: BOOK - Published: 2018-08-11 - Publisher: Springer

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In a world of rapid and unpredictable change, the problem with strategic planning is that if you follow your plan through to the end, you will get exactly what
Driving Digital Strategy
Language: en
Pages: 327
Authors: Sunil Gupta
Categories: Computers
Type: BOOK - Published: 2018-07-24 - Publisher: Harvard Business Press

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Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have suc