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China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of i
If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percenta
Creating Your Success with China This book helps you build, and maintain, success with China. How? Through the often neglected, but vital, area of creating rela
Introduction : why we wrote this book. 1. Understanding and managing China-specific issues. 2. China holds lessons for a globalized world -- ch. 1. Chinese busi
China's Crisis of Success provides new perspectives on China's rise to superpower status, showing that China has reached a threshold where success has eliminate