Business-to-business Marketing

Business-to-business Marketing
Author: Ray Wright
Publisher: Pearson Education
Total Pages: 540
Release: 2004
Genre: Business & Economics
ISBN: 9780273646471

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Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.


Business-to-business Marketing
Language: en
Pages: 540
Authors: Ray Wright
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Pearson Education

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Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other busines
Business-to-Business Marketing
Language: en
Pages: 409
Authors: Ross Brennan
Categories: Business & Economics
Type: BOOK - Published: 2010-10-20 - Publisher: SAGE

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The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c
Business to Business Marketing Management
Language: en
Pages: 713
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2017-09-25 - Publisher: Routledge

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Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
Business to Business Marketing Management
Language: en
Pages: 727
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2013-04-12 - Publisher: Routledge

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Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to
The Fundamentals of Business-to-Business Sales & Marketing
Language: en
Pages: 259
Authors: John Coe
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional

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