Campaigning For Hearts And Minds
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Campaigning for Hearts and Minds
| Author | : Ted Brader |
| Publisher | : University of Chicago Press |
| Total Pages | : 302 |
| Release | : 2006 |
| Genre | : Political Science |
| ISBN | : 9780226069883 |
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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.
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