Campaigning to the New American Electorate

Campaigning to the New American Electorate
Author: Marisa Abrajano
Publisher: Stanford University Press
Total Pages: 211
Release: 2010-04-24
Genre: Political Science
ISBN: 0804768951

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This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.


Campaigning to the New American Electorate
Language: en
Pages: 211
Authors: Marisa Abrajano
Categories: Political Science
Type: BOOK - Published: 2010-04-24 - Publisher: Stanford University Press

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This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (
Leadership and Change
Language: en
Pages: 334
Authors: Warren Edward Miller
Categories: History
Type: BOOK - Published: 1976 - Publisher: Cambridge, Mass. : Winthrop Publishers

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Campaigning in a Racially Diversifying America
Language: en
Pages: 240
Authors: Loren Collingwood
Categories: Political Science
Type: BOOK - Published: 2020-01-08 - Publisher: Oxford University Press

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As the voting public continues to diversify across the United States, political candidates, and particularly white candidates, increasingly recognize the import
Hacking the Electorate
Language: en
Pages: 273
Authors: Eitan Hersh
Categories: Political Science
Type: BOOK - Published: 2015-06-09 - Publisher: Cambridge University Press

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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of w
New Directions in Campaigns and Elections
Language: en
Pages: 419
Authors: Stephen K. Medvic
Categories: Political Science
Type: BOOK - Published: 2011-02-26 - Publisher: Routledge

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The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are a