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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly my
That the Beatles were an unprecedented phenomenon is a given. In Can’t Buy Me Love, Jonathan Gould explains why, placing the Fab Four in the broad and tumultu
He can't buy his way out of trouble this time?Housekeeper-slash-entrepreneur Ella Bradley prides herself on being ready for anything. After all, with a father w
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a
Tess and Max have lost everything. They've had to move out of their large detached house in affluent 'Nappy Valley'. They've had to take their children out of p
