Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace

Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace
Author: Sumangla Rathore
Publisher: Business Science Reference
Total Pages: 0
Release: 2015-08-14
Genre: Online social networks
ISBN: 9781466694491
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"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--


Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace
Language: en
Pages: 0

Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace

Authors: Sumangla Rathore
Categories: Online social networks
Type: BOOK - Published: 2015-08-14 - Publisher: Business Science Reference

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"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they re
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
Language: en
Pages: 360

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Authors: Rathore, Sumangla
Categories: Business & Economics
Type: BOOK - Published: 2015-08-28 - Publisher: IGI Global

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With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are foc
Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age
Language: en
Pages: 326

Returning to Interpersonal Dialogue and Understanding Human Communication in the Digital Age

Authors: Brown Sr., Michael A.
Categories: Social Science
Type: BOOK - Published: 2018-07-20 - Publisher: IGI Global

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Digital collaboration is abundant in today’s world, but it is often problematic and does not provide an apt solution to the human need for comprehensive commu
New Media and Visual Communication in Social Networks
Language: en
Pages: 345

New Media and Visual Communication in Social Networks

Authors: K?r, Serpil
Categories: Computers
Type: BOOK - Published: 2019-08-30 - Publisher: IGI Global

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Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote
Managing Public Relations and Brand Image through Social Media
Language: en
Pages: 378

Managing Public Relations and Brand Image through Social Media

Authors: Singh, Anurag
Categories: Business & Economics
Type: BOOK - Published: 2016-05-16 - Publisher: IGI Global

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Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput