Cases In Health Care Marketing

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Cases in Health Care Marketing

Author	: John L. Fortenberry
Publisher	: Jones & Bartlett Learning
Total Pages	: 253
Release	: 2011
Genre	: Business & Economics
ISBN	: 0763764485

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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Cases in Health Care Marketing Related Books

Language: en
Pages: 253

Cases in Health Care Marketing

Authors: John L. Fortenberry

Categories: Business & Economics

Type: BOOK - Published: 2011 - Publisher: Jones & Bartlett Learning

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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven secti

Language: en
Pages: 0

Healthcare Marketing

Authors: Leigh Cellucci

Categories: Medical

Type: BOOK - Published: 2013-11 - Publisher: Gateway to Healthcare Manageme

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Experienced healthcare marketers know that the traditional four Ps of business marketing--product, price, placement, and promotion--don't always translate into

Language: en
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Healthcare Marketing

Authors: Leigh W. Cellucci

Categories: Electronic books

Type: BOOK - Published: 2014 - Publisher:

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Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into

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Essentials of Health Care Marketing

Authors: Berkowitz

Categories: Business & Economics

Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular

Language: en
Pages: 287

Marketing in Healthcare-Related Industries

Authors: Robert E. Hinson

Categories: Medical

Type: BOOK - Published: 2020-07-01 - Publisher: IAP

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed c