Cases In Public Relations Management
Download Cases In Public Relations Management full books in PDF, epub, and Kindle. Read online free Cases In Public Relations Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Cases in Public Relations Management
Author | : Patricia Swann |
Publisher | : Routledge |
Total Pages | : 750 |
Release | : 2014-02-18 |
Genre | : Business & Economics |
ISBN | : 1134060343 |
Download Cases in Public Relations Management Book in PDF, Epub and Kindle
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Cases in Public Relations Management Related Books
Pages: 750
Pages: 303
Pages: 605
Pages: 494
Pages: 0