China's New Consumers

China's New Consumers
Author: Elisabeth Croll
Publisher: Routledge
Total Pages: 384
Release: 2006-09-26
Genre: Business & Economics
ISBN: 1134220545

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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.


China's New Consumers
Language: en
Pages: 384
Authors: Elisabeth Croll
Categories: Business & Economics
Type: BOOK - Published: 2006-09-26 - Publisher: Routledge

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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evol
Billions
Language: en
Pages: 241
Authors: Tom Doctoroff
Categories: Business & Economics
Type: BOOK - Published: 2015-04-07 - Publisher: St. Martin's Press

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This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learne
Consumption in China
Language: en
Pages: 179
Authors: LiAnne Yu
Categories: Social Science
Type: BOOK - Published: 2014-11-05 - Publisher: John Wiley & Sons

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Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed
China's Super Consumers
Language: en
Pages: 245
Authors: Savio Chan
Categories: Business & Economics
Type: BOOK - Published: 2014-09-03 - Publisher: John Wiley & Sons

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Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and
New Consumer Culture in China
Language: en
Pages: 169
Authors: Xi Liu
Categories: Business & Economics
Type: BOOK - Published: 2021-07-19 - Publisher: Routledge

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This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which peopl